Sync Opp logo
LOGO DESIGN // TYPOGRAPHY
Sync Opp is a new online platform that connects professionals in various stages of their careers with people seeking career advice. It aims to create mutually beneficial networks of professionals. I created their logo and app icon. Presented below are snapshots from my design process for this project.
I started out looking at a direct way to show connecting, or syncing up—arrows.
A main feature of the platform is people making connections through virtual or in-person meetings, where people actually speak with one another. Above are some early sketches utilizing speech bubbles and arrows to highlight the idea of connecting through speech.
As I continued to design, I wanted to use the letters of the words “Sync Opp” themselves to show this essential function of the platform of making connections. I started with a font flush with ligatures and alternate characters, Ponsi Rounded Slab. After exploring all the alternate characters in the font, I picked some letters to work with and began altering the font to create literal connections between those letters. My thought was to create a network of letters, but still simple enough for a logo.
Here I’ve brought together the speech bubbles and arrows with the logotype. Also shown are some rough examples of other possible design architecture that could be a start for the website design or any other materials needed.
In looking everything over with my client, she asked me to flush out the idea of a network through more connecting lines combined with the logotype. This is also when I started looking at how the logo could reduce down into an app icon (below).
Here is a start of looking at how a tagline could be incorporated and what font that would be in.
After looking at the network of lines with the logotype, my client and I decided that the type itself communicated the idea of a network and simplified the logo by removing the lines. We also brought in a circle to hold the type.
Next came some color studies after my client decided to go with a dark blue.
Above are some rough app icon studies. After exploring different options, I came back to the idea of arrows by deconstructing the letter S in “Sync”. Those pieces of the letter S, paired with the word “Opp” became the icon design.
Here, again, is the final color logo with tagline and the final app icon.