A new identity system for the UCJC School of Architecture and Technology. Shown here are letterhead and business card designs, and the system applied to a poster and info sheet, which would be passed out to prospective students. Helvetica Neue was already an approved font for the University identity system, so for the school identity Helvetica Neue Condensed was introduced to provide some continuity and also distinction. The poster also builds on what the school had already been producing, which they had been basing off of my Ins Leere gebaut architecture lecture series posters.